From STRONG to Exceptional - Your 52-Week Leadership Journey
Become a Better Product Leader
52 weeks of actionable weekly emails, guidance, frameworks, and tools to elevate your product leadership, foster team growth, and inspire results.
Includes Weekly Course Emails + Quarterly Live Q&A with Petra Wille + Exclusive Bonus Material
Is This You?
As a product leader, do you struggle with:
Balancing strategic vision and daily management without burning out?
Empowering your team to take ownership and thrive independently?
Creating a strong, consistent product culture that keeps your team motivated and aligned?
Providing meaningful development and growth opportunities for your product managers?
This email course is designed to help you solve these challenges with 52 weeks of practical, weekly guidance and proven frameworks. Learn directly from Petra Wille, author of STRONG Product People, as she shares the strategies she’s used to help countless leaders achieve impactful, sustainable growth.
What You’ll Get Each Week
Every week, you’ll receive a concise email packed with:
📅 Weekly skill to master: From self-assessment and goal-setting to team culture, strategy, and operational excellence.
📚 Practical exercises: You’ll receive prompts to help you apply new leadership techniques directly with your team.
✅ Exclusive bonus material: Downloadable tools like the PMwheel, Future-Self Canvas, and the 52 Questions DIY Card Set.
🎤 Quarterly Live Q&A with Petra Wille: Get direct guidance and personalized answers to your toughest questions.
What You’ll Achieve
By the end of this course, you’ll:
📈 Have a clear, actionable leadership framework to guide your team’s growth.
🤝 Feel confident in your ability to handle conflict, drive strategy, and empower your team.
🧘 Gain tools and habits for sustainable leadership, preventing burnout in both yourself and your PMs.
💪 Build a strong product culture and align your team to perform at their best.
♾️ Create a leadership legacy that reflects your commitment to excellence and personal growth.
🧭 What You'll Learn
Personal Leadership & Self-Assessment (Weeks 1–8)
Assess your current leadership style, define personal growth goals, and build habits for effective time management and delegation.
Team Leadership & Culture (Weeks 9–16)
Strengthen your product culture, foster collaboration, and learn techniques to manage conflict and underperformance.
Coaching & Mentorship (Weeks 17–24)
Learn when to coach versus manage, prevent team burnout, and build personalized growth plans for your product managers.
Strategy & Decision-Making (Weeks 25–32)
Define your team’s vision, set clear OKRs, improve prioritization, and communicate effectively across your organization.
Operational Excellence (Weeks 33–40)
Streamline processes, create a sustainable operating model, and balance product discovery with delivery.
Advanced Leadership & Growth (Weeks 41–48)
Lead high-performing cross-functional teams, manage organizational change, and develop a leadership presence that others will want to follow.
End-of-Course Reflection & Future Planning (Weeks 49–52)
Reflect on your growth, plan the next 12 months’ leadership goals, and define your legacy as a product leader.
A Word About the Bonus Material
Get access to printable resources that make your leadership journey smoother. From a Leadership Journal to track your weekly progress, to checklists, workshop prep material, and more—everything you need to stay organized and see your growth over time.
Why This Course Is Different
💡 Unlike traditional courses that offer theory without real-world application, this program is designed for immediate impact. Each week’s lesson is focused, actionable, and directly applicable to the challenges you face as a product leader. Petra Wille’s insights are drawn from years of coaching successful product leaders and are tailored to help you achieve both personal and professional transformation.
Pricing & Enrollment
💜 Investment: € to be announced
Quarterly Live Q&A with Petra Wille: Ask your questions, get guidance, and connect with other leaders.
Flexible Payment Option: Quarterly installments available upon request.
Because this course is self-paced and takes place mostly via email, you can sign up at any time. We'll make sure you get invited to attend the next live Q&A once you join. What are you waiting for? Sign up today to take the next step on your leadership journey!
FAQs
How much time will I need each week?
Most lessons can be completed in about 1 hour (including time for reading and completing the recommended activity for the week), but each includes additional resources if you have more time and you want to dive deeper.
Do I need any prior experience?
This course is ideal for current product leaders or senior PMs stepping into leadership roles.
What if I miss a week?
The course is self-paced. Each email is saved in your inbox, so you can return to it whenever you’re ready.
Is there a refund policy?
Yes, we offer a full refund within the first 30 days if the course doesn’t meet your expectations.
Benefit from Petra’s Proven Coaching Experience with Product Leaders
For years, Petra Wille has coached hundreds of product managers and leaders, helping them to elevate their skills, drive team performance, and foster growth. With her structured, actionable approach, this course distills her expertise into weekly guidance that can transform your leadership one step at a time.
👉 "Petra is great at highlighting the human side of product leadership. She has tons of very hands-on advice on how product leaders can help their teams grow. Never dogmatic, always keeping the company culture and team set-up in mind, her input and ideas are extremely valuable." – Sophia Höfling, COO at ReiCat
About Your Instructor: Petra Wille
Petra Wille is a seasoned product leadership coach and author of STRONG Product People. With over a decade of experience coaching product leaders from startups to Fortune 500 companies, Petra has developed frameworks and tools that focus on practical impact and long-term success. Known for her engaging approach and actionable insights, Petra has helped countless leaders build high-performing teams, create sustainable product strategies, and lead with confidence.
Author of STRONG Product People: Petra’s highly acclaimed book provides practical tools for managers and product leaders around the globe.
Proven frameworks: Petra’s tools, like the PMwheel and Future-Self Canvas, are used by product leaders to develop their teams and enhance their personal growth.
Trusted by leading companies: Petra has worked with product leaders at top companies, like ServiceNow, Lufthansa Systems, and Novo Nordisk, helping them shape effective teams and drive impactful change.
Join this course to learn directly from Petra and apply the same frameworks and strategies that have benefited hundreds of other product leaders worldwide.
