The Product Leadership Wheel - A Framework for Defining and Growing Product Leadership at Scale

The PLwheel is a structured self-assessment and development tool for product leaders—CPOs, Heads of Product, Directors, and VPs—designed to define what great product leadership looks like in your organization and help leaders grow intentionally into that definition.

 
 

Why Organizations Choose the PLwheel

Most companies lack a shared understanding of what strong product leadership actually looks like. The PLwheel fills that gap by offering a clear framework tailored specifically to those running product organizations—not just shipping features.

Whether you’re navigating a digital transformation, scaling a growing product org, or rethinking your leadership development strategy—the PLwheel brings structure, alignment, and momentum.

This Is for You If You’re...

  • HR / L&D building career paths for product roles

  • Digital transformation teams clarifying leadership responsibilities during org change

  • Execs aiming to have better conversations with product leaders

 
 
 

A glimpse inside the PLwheel - Three of the many pages that help product leaders reflect, align, and grow.

 
 
 

What’s Included

Licensable Tool + Consulting Package, tailored to your organization. You’ll get:

  • A structured framework breaking down leadership into 12 responsibilities across People, Product, and Ways of Working

  • A performance scale to assess where your leaders are now

  • Time allocation diagnostics to align focus with company context

  • Reflection guides and optional coaching formats to support growth

  • Guidance for team workshops, development planning, and leadership conversations

 
 

What the PLwheel Helps You Do

  • Clarify leadership expectations and career progression

  • Benchmark leadership maturity across your org

  • Move leaders from execution mode to strategy mode

  • Enable better 1:1s and coaching conversations

  • Build product leadership capability intentionally, not accidentally

Use Cases for the PLwheel

🧭 Self-assessment
🧠 Leadership team alignment
💬 Coaching and development conversations
⏳ Time allocation analysis

 
 

What Makes the PLwheel Different

Similar to tools like Gartner’s Strengths Finder or Gallup CliftonStrengths, the PLwheel supports structured reflection and intentional growth.

But what sets it apart is this:

👉 It’s built specifically for product leadership.
Where other tools focus on general leadership traits, the PLwheel is tailored for those leading product teams—navigating alignment, strategy, culture, and execution across fast-moving, cross-functional orgs.

👉 It’s grounded in real coaching practice.
I developed the PLwheel after years of coaching product leaders—from Heads of Product to CPOs—and after thousands of conversations about what great product leadership actually looks like in the wild. Every element of the PLwheel is rooted in what product leaders are truly grappling with, not what looks good on a poster.

This isn’t theory. It’s a framework built for the messy, rewarding, high-leverage work of leading product at scale.

 
 

Ready to Bring Clarity to Product Leadership?

If you're serious about growing product leadership intentionally, let’s talk.