Developing STRONG Product People
It’s one of the main challenges of our industry: there is no formal training on how to become an awesome Product Manager. And it’s tough as good product managers you can really learn from are few and far between. I’m Petra Wille, a freelance Product Leadership Coach who’s been helping product teams to boost their skillset and up their game since 2013. And in these past years, I’ve learned that an individual approach to coaching is key to making sure every product person can unleash their maximal potential. I want to share this knowledge so that others can benefit as well. That’s why I wrote a book for product leaders who want to help their product folks grow. I’ve also released a Coaching Card Set for effective 1:1 coaching sessions.
STRONG - the Book
You’re a product leader looking for advice on how to be certain that every product manager on your team is living up to their full potential? You want to make sure your product people are competent, empowered and inspired, and would like to know how you can best help them on this journey? Then this book is for you!
52questions - Coaching Cards
You’re a product manager and are keen to become an even better one? You lead a product team and are looking for fresh stimuli for your employee development? In that case, look no further than 52questions: a deck of cards with 52 questions ranging from the simple to the philosophical – all geared towards effective self-coaching.
What others say
Marty Cagan, SVPG
"Petra is an exceptional product leader and discovery coach, and an ideal person to write a book on how to make sure the product managers on your team are competent, inspired and empowered."
Gabrielle Bufrem, PIVOTAL
"I think we need a handy guide for Head of Products on how to help their product people grow! So happy Petra is writing this book."
Martin Eriksson, Mind the Product
"It´s not easy to have a clear vision for each individual on a product team when it comes to personal and professional development and your are the Manager in charge. Petras book will give guidance and orientation when it comes to people development for product people."
About the Author
Petra Wille is an independent product leadership coach and author who’s been helping product teams boost their skill sets and up their game since 2013.
For the past two years, her work has focused on helping product leaders build outcome-oriented product teams.
Petra is dedicated to sharing her knowledge with the broader product community. In January 2021, Petra published STRONG Product People: A Complete Guide to Developing Great Product Managers. The book has already generated a lot of buzz in the product community with Martin Eriksson (Founder of ProductTank and Co-Founder of Mind the Product) calling it “the book we all needed on how to coach and empower our teams.”
To help even more product leaders become good coaches, she developed the #52questions coaching card set in 2016.
Alongside her freelance work, Petra co-organizes and curates Mind the Product Engage Hamburg, Germany.