Congratulations to Marty Cagan and SVPG on the New Book, TRANSFORMED

Exciting news in the world of product: Marty Cagan and the SVPG team have just released a new book, TRANSFORMED: Moving to the Product Operating Model. This book is slated to “bridge the gap between where most companies are now and where they need to be” by introducing the concept of the product operating model and sharing detailed case studies of successful transformations and product innovation made possible as the result of product operating model transformation.

I’m incredibly honored that I was asked to participate in this book. Marty and the SVPG team invited me to share my story—how I ended up in product and more specifically in product coaching as well as the ways I’ve seen companies transform (get it?) through coaching. While this quote didn’t make it into the final version, it encapsulates why I feel coaching is so powerful for product leaders:

"Coaching can completely transform a learner's journey. It's like taking a shortcut to the top of a mountain, where the view is clearer, and the perspective is wider. Coaches bring this unique outside viewpoint to the table, a fresh pair of eyes that can often see solutions hidden in plain sight. This approach can supercharge learning initiatives, accelerating growth, and fostering a deeper understanding quicker than going it alone."

I believe TRANSFORMED is a much-needed book that’s coming to us at just the right time, and I anticipate the product operating model will become the topic of the months and years to come within the product community. 

By the way, I have several blog posts that could help supplement what you learn in TRANSFORMED (you can either read these first as a primer or come back and revisit them after you’ve read the book):

• Is Your Company Ready for Product Operating Model Coaching?

• Why There’s No Such Thing as a Perfect (Agile) Transformation

• How I Use the Decision Stack in Product Leadership Coaching

• Opportunity Assessment: Do We Want to Invest in Discovering This Idea?
  

 Don’t wait—pick up your copy of TRANSFORMED today! 

And if you want my help bringing any of these ideas to life in your company, let’s talk!