Posts tagged Comic
Product Storytelling: How Matthew Arnold Used a Comic to Share His Product Strategy

Storytelling is a critical skill for product people. And it’s often not enough to tell your story one time in one format—you need to experiment with sharing it many times in many formats to find what works best for your company and stakeholders. This is why I love this story from my coachee, Matthew Arnold, Director of Product at Brain in Hand. Matthew knew that he needed a way to communicate his product vision and strategy—or “stratevision” as he calls it—and he landed on a solution that’s both simple and effective: a comic.

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