I’ve recently noticed a trend within the product world that’s a little unsettling to me. We’ve typically created a distinction between product managers or product owners, the individual contributors who are responsible for product discovery and delivery, and product leaders or product leads, the people in a leadership role who manage product managers or product teams.
Read MoreWhen you’re working in product, there’s generally no shortage of ideas. And that is a good thing. But it can sometimes be overwhelming to collect and qualify all these ideas to see which ones have the potential to add value to your product. So how do you filter all these ideas and prioritize what to pursue? I will try to provide a pragmatic, hands-on answer to that question with this article, through a process I refer to as “opportunity assessment.” But before we start, let's talk about some prerequisites and the basic process.
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