After years of coaching product leaders, I’ve distilled my best tools, questions, and frameworks into a 52-week email course.
It’s called From STRONG to Exceptional—and it’s now open for enrollment.
I’d love for you to join.
Show Me the CourseUnfiltered, insightful, and straight to the point. Listen in as Teresa Torres & Petra Wille explore a new topic each week.
Is product management dead?
Petra Wille and Teresa Torres unpack the big question making the rounds at conferences: Is PM disappearing—or evolving?
Their take: product management isn’t dead. But the traditional product trio (PM, design, engineering) is collapsing into something new.
Read MoreWhat happens when AI starts giving advice in your voice — advice you’d never actually give?
In this episode, Petra Wille and Teresa Torres unpack the rise of AI “clones” built from podcast transcripts and public content. They explore where experimentation is exciting, where it crosses ethical lines, and what happens when mediocre AI outputs get attributed to real people.
Read MoreWhen the world feels like it’s spinning out, it can be hard to stay grounded—especially if you’re someone who cares deeply and pays attention. In this episode, Petra Wille and Teresa Torres talk about what it looks like to stay sane (and still be helpful) when everything feels “bonkers.”
Read MoreIn this episode of All Things Product, Teresa Torres and Petra Wille tackle one of the hardest decisions in product and business: when—and how—to kill your darlings.
They dig into the uncomfortable middle ground between obvious failure and runaway success: products that are profitable, loved by customers, but fundamentally flatlining. Teresa shares candid stories from her own business about sunsetting products that were bringing in real revenue, including a decision that cut 40% of her income—on purpose.
Read MoreEver feel like your product team is “lost in the woods”? Petra Wille and Teresa Torres borrow a set of “lost person” patterns (what people tend to do when they realize they’re lost) and map them to how teams behave when strategy gets fuzzy, outcomes drift, or constraints aren’t clear.
Read MoreWhere exactly is the boundary between product and engineering—and what happens when it gets blurry?
In this episode, Teresa Torres and Petra Wille dig into a tension many product teams quietly struggle with: product managers taking on responsibility for bugs, tech debt, and even system architecture. What starts as “being helpful” often turns into burnout for PMs and lower-quality outcomes for everyone.
Read MoreProduct leaders are overwhelmed — and it’s not just you.
Between shrinking headcount, constant AI disruption, economic uncertainty, and nonstop context switching, many product leaders are trying to do more with less while still protecting their teams. In this episode of All Things Product, Petra Wille and Teresa Torres unpack what real support for product leaders actually looks like.
Read MorePetra finally carved out time to try Claude Code—and immediately ran into the “this tool thinks everything is a code repo” reality. In this episode, Petra and Teresa unpack what it’s like to move from Claude-in-the-browser to Claude on your machine, where it can actually work with your files, folders, and workflows.
Read MoreIs hiring broken—or just badly designed?
In this episode of All Things Product, Petra Wille and Teresa Torres unpack what’s really going wrong in modern hiring processes. From AI-fueled application overload to endless interview loops and “casual” team lunches that derail months of work, they explore how groupthink, bias, and poorly defined criteria are quietly sabotaging good hiring decisions.
Read MoreBuild vs. buy is one of those product decisions that never goes away — and AI is changing how teams think about it (but maybe not in the way you expect).
In this episode of All Things Product, Petra Wille and Teresa Torres unpack the build vs. buy conversation through real examples, personal stories, and practical decision-making frameworks. Teresa shares why she would never build her own blogging platform — but did build her own task management system — and what that reveals about core value, data ownership, and long-term maintenance.
Read MoreIn this episode, Petra Wille and Teresa Torres sit down to talk about what’s coming to Product at Heart 2026—from the speaker lineup to the workshops to the big structural shifts shaping next year’s conference. They unpack why curating a single-track event in the age of fast-moving AI is harder than ever, what kinds of conversations they want to elevate on stage, and how the team is thinking about creating deeper connections and hands-on learning opportunities for product people.
Read MoreWe’re kicking off 2026 with a look behind the scenes at what’s changing in our work, what we’re experimenting with, and what we’re genuinely excited about this year. In this conversation, Petra and Teresa swap notes on everything from shifting business models to AI-powered teaching tools to big community events and personal projects.
Read MoreIn this episode of All Things Product, Petra Wille and Teresa Torres dig into their end-of-year reflection practices — the ones they've refined over decades of product work, personal growth, and plenty of nerdy experimentation.
Read MoreIn this conversation, Teresa Torres and Petra Wille unpack a pattern they’re seeing again and again in product transformations: teams get trained in continuous discovery, but nothing sticks because leaders haven’t changed how they work. They dig into why “train your leaders first” isn’t just a catchy mantra — it’s a prerequisite for shifting from projects to true product thinking.
Read MoreIn this episode, Petra and Teresa revisit a topic they once strongly pushed back on: using AI to analyze (and maybe even synthesize) customer interviews. Six months and several experiments later, Teresa’s perspective has evolved — and the conversation opens up a nuanced look at where AI can genuinely help and where it can quietly erode your team’s customer understanding.
Read MoreIn this episode of All Things Product, Teresa Torres and Petra Wille explore how product people can intentionally design their own communities of practice—and why it matters for long-term learning and growth.
Read MoreIn this heartfelt episode of All Things Product, Petra Wille and Teresa Torres talk about something we all experience but rarely discuss openly — setbacks. Teresa shares a deeply personal story about her long recovery from an injury and how it unexpectedly mirrors the ups and downs of product work.
Read MoreEver launch a new product feature that seemed solid—until a small, overlooked detail broke everything? In this episode, Teresa Torres and Petra Wille share their real-world experiences wrangling global invoicing and taxes while running small, international businesses.
Read MoreIn this episode of All Things Product, Petra Wille and Teresa Torres explore how experimenting with AI in our personal lives can help us become more confident, capable, and thoughtful product builders at work.
Read MoreAI can be a powerful teammate, but only if we give it the right context. In this episode of All Things Product, Teresa Torres and Petra Wille unpack why “context is king” when it comes to using AI in product work.
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